I’m Dale, a UK based product designer with 15+ years of experience. I specialise in design systems and interface design for web and mobile applications, with a focus on simplicity & usability.
I’m currently working at WP Engine, where I lead the company’s design systems strategy and design products including Advanced Custom Fields, WP Migrate, WP Offload Media, and Coworker, our agentic AI assistant.
Before WP Engine, I worked at BaseKit where I helped shape the future of website builders and tools to help small businesses thrive online. In my spare time I also work on projects like Flint Design System and Good Aesthetic Club.